YouTube Announces Expanded Music Credits on Videos

YouTube Announces Expanded Music Credits on Videos

"It also provides more opportunities for artists and songwriters to reach YouTube's diverse audience, whether those viewers come to the platform for music videos, science experiments or beauty vlogs!" According to Google, the feature is created to help users identify songs in videos that they have stumbled upon and instantly liked.

YouTube's charm offensive with the music community cranks up a gear with the streaming giant's announcement overnight it will recognise the creators of the music on its platform.

Up until now, videos featuring music would have to write credits for music video directors and producers and featuring artists in the description.

This data is being fed into YouTube's Content ID technology, which ultimately allows copyright owners to identify and manage their content.

Starting today, YouTube users can click "Show more" within more than a half billion videos that contain music, and see more detail about the artist, songwriters, label and publisher.

YouTube Announces Expanded Music Credits on Videos
YouTube Announces Expanded Music Credits on Videos

"YouTube is committed to providing recognition to all of the people who contribute to the creative process, and this is just the beginning", YouTube said in a blog post.

YouTube today made a positive move with the creator community by dramatically expanding music credits on the platform.

YouTube now automatically credits artists and record labels of music used in videos.

Elton John commented, "songwriters are the heart and the soul of songs, so it's wonderful seeing them get the credit they deserve". "There is so much more we can do to establish a better situation for music creators, and this is great step forward".

In February, YouTube's head of music Lyor Cohen told Music Ally that 2018 would be "the year of music for YouTube and Google" including a considerable thaw in its relations with the music industry, despite ongoing arguments over the "value gap" issue. "It is why I have long called for all online music services to properly acknowledge their contribution by displaying writer credits", said Martin Bandier, chairman and CEO of Sony/ATV Music Publishing. That being the case, the implementation of "Music in this Video" is still a net positive for all those concerned.

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