The latest Snapchat redesign brings some sanity back to the platform

The latest Snapchat redesign brings some sanity back to the platform

Another Snapchat redesign is in the works and will roll out to iOS users shortly - correcting some of the mistakes and addressing the backlash of the most recent update. Late a year ago, Snapchat CEO Evan Spiegel announced that changes would be made to the app after Snapchat fell short of expected growth projections for the quarter.

It's rare for companies to row back on redesigns, but Snapchat succumbed to pressure after over one million users signed a petition.

As The Verge first noted, the app's new layout puts Snaps and Chats in chronological order again and moves Stories from your friends back to the right-hand side of the app.

Snap Inc has been taking severe L's left and right since its dreaded update.

Subsequently, Snap acknowledged that the "new Snapchat has felt uncomfortable for many", with the latest update being an attempt to address numerous requested changes.

More news: Eurovision pulls plug on China after censorship of LGBT act

In order to better appeal to advertisers and maximize profit, a Snapchat redesign was introduced that was wildly unpopular with the majority of users.

Snapchat has largely stood firm regarding the design, with CEO Evan Spiegel saying people would get used to it over time.

"We are now focused on optimizing the redesign based on our ongoing experimentation and learning", he said, explaining the changes. Like the previous redesign, however, your friends' Stories remain separate from branded content.

Since the fourth quarter 2017, revenue was down 19%, while daily active users increased by just 2%. The company was expected to report more than 194 million users but fell short at 191 million. "The redesign created a lot of new opportunities, and we look forward to continuing our efforts to refine and improve Snapchat".

Snap is now rolling out an update to iOS users with some pretty significant changes in tow.

Related News:

Most liked

Treasury Inspector General Investigating Leak of Trump Lawyer's Bank Records
The records describe Cohen's deal with all the firm, a relationship that got President donaldtrump's particular lawyer £600,000. AT&T said it hoped to gain "insights" into the new administration at a time when it sought approval for a major merger.

Cobra Kai: YouTube renews Karate Kid sequel for season 2
Meanwhile, it is being reported that both Caleeb Pinkett and James Lassiter will be taking the helm once again as executive producers of the drama.

Trump says he'll speak Tuesday with President Xi of China
Last week, a seven-member US delegation returned to Washington and briefed Trump on their meeting with Chinese counterparts. Trade agent can, by law, execute the tariffs on £ 50 billion in services and products it outlined in overdue March.

Blow for Brazil as Dani Alves ruled out of World Cup
Now Fox Sports Brasil claim manager Tite is drawing up a list of potential replacements before he names his 23-man squad for the finals in Russian Federation on Monday.

Google's human-mimicking Duplex voice AI will now identify itself!
Observers feel this new development from Google can be said to have passed what is called a Turing test. It is alleged that the Google Assistant will provide users with more facilities.

Malicious Siri Commands Can Be Hidden In Songs
The Berkeley group also embedded the command in music files, including a four-second clip from Verdi's "Requiem". This isn't the first time we've seen smart devices go haywire due to ambient factors.

Khloé Kardashian Shares First Selfie of True
Mentally I'm strong but physically it's just not the same, my body is not doing what I feel like my mind is telling it to do. For Khloe and Kylie it's their first one, and it's Kim's first Mother Day with Chicago".

FG activates response on Ebola outbreak nationwide
Officials in Guinea and Gambia both said they had heightened screening measures along their borders to prevent the spread. Over the last four decades, the Democratic Republic of Congo has experienced eight Ebola outbreaks.

Broker's Roundup on Sears Hldgs Corp (SHLD)
Moving on to another measurement, let's talk about volatility: the measurement of a stock's predictable daily price range. Chartists will most likely be paying attention to price moves and trying to spot the next series of trends that develop.

European businesses most affected by US sanctions on Iran
That one-sided agreement was crafted by his predecessor, Barack Obama, along with Britain, France, Germany, Russia and China. Obama, the master of appeasement in USA foreign relations, called Trump's decision "misguided" and a "serious mistake".

Health Investors Aren't Fazed by Early Read on Trump's Drug Plan
Trump is also expected to criticize what he calls "foreign freeloaders" for high drug prices . The speech will also go after other countries that pay less than the U.S. for drugs.

Here's your personal info that hackers got in Equifax breach
But senators wanted more details from Equifax , arguing the company hasn't been as transparent with details about the data stolen. Securities Disclosure: I, Bala Yogesh, hold no direct investment interest in any company mentioned in this article .

Oil jumps 3 percent after United States quits Iran deal, USA stock drawdown
The reimposition of U.S. sanctions will be phased in over the next 90-180 days to give companies time to wind down operations. A muted reaction from Iran would paint the the aggressor, allowing Iran to more latitude to skirt US enforcement.

Hamilton has designs on Miami layout
People can write that it's because I didn't do testing, but I did every test past year , I did the end of season test, the mid-season test, which I really don't like doing.

Microsoft Extends Digital Game Gifting to the PC
Gift buyers can only buy 2 products with a discount and a total of 10 products with a discount every 14 days. You will need to know the recipient's email address (Windows 10) or Gamertag ( Xbox One ) to gift the game.