Reliance Jio Postpaid Plan of Rs 199 May Lead To Tariff Wars

Jio offer hits stocks of rivals

Also, the company said, "Jio Postpaid brings a differentiated connected living experience to postpaid users and will once again challenge the industry status quo by offering the lowest tariffs in India and overseas to the postpaid users, who end up paying disproportionately higher as compared to the prepaid segment".

The BSE Telecom index was trading 4.03 per cent down at 1,219 around 12:40 pm. The latest announcement came as a fresh blow for incumbents, already under pressure from Jio's low-priced offerings in the pre-paid segment. This event changes the dynamics dramatically.

"The move could lead to another brutal tariff cut in the post-paid regime, hurting incumbents further: Jio's post-paid tariffs are sharply lower compared to the current tariff plans offered by incumbents", JP Morgan said in its report.

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The big three, Airtel, Vodafone and Idea, would soon respond to Jio's offer, industry players said. Post-paid subscribers albeit restricted to 5-6 percent for Bharti Airtel and IdeaVodafone, represent around 20 percent of their portable income, the CLSA report said.

The number of users in the post-paid segment is just 7 per cent of the total subscriber base, with average revenue per user (ARPU) of around Rs 500. "Most of the corporate post-paid connections are in the range of Rs 399-499 per month".

Telecom operator Reliance Jio on Thursday announced a new post-paid plan with monthly rental of Rs199 which offers ISD calling service at starting price of 50 paise per minute to the U.S. and Canada. Jio has also launched worldwide voice and data roaming packages which are, however, are broadly similar to rates charged by the incumbents, a note from the brokerage house said. It also comes with cheap worldwide calls ranging from 50 paise to Rs 6 per minute.

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