Iceland's WOW air to commence India operations

Skúli Mogensen The CEO and owner of WOW air has big plans for the future

Today, WOW air announced it will launch a new route from the U.S.to Indira Gandhi International Airport (DEL) in Delhi, India via Iceland.

A Wow Air flight will take off from Delhi early morning; take about 11 hours to reach Reykjavic and another six hours to Washington after a two and a half hour layover, posing a fierce challenge to Gulf airlines which have wrestled a major share of India's West-bound traffic with cheaper fare and convenient onward connecting flights via Dubai, Abu Dhabi. The "Wow basic" one-way fare includes all taxes but excludes meals and check-in baggage, said an NDTV report quoting PTI.

Service to DEL will be available from Newark Liberty International Airport (EWR), Boston Logan International Airport (BOS), Baltimore/Washington International Airport (BWI), Chicago O'Hare International Airport (ORD), Pittsburgh International Airport (PIT), Detroit Metropolitan Airport (DTW), San Francisco International Airport (SFO), Los Angeles International Airport (LAX) and St. Louis Lambert International Airport (STL).

India is an underserved market as not sufficient global flights are available compared with the number of passengers flying every day. Nearly 20,000 India and North America everyday and over 80% of them fly with one or two stops.

Wow Air will have five direct flights a week between New Delhi and Keflavik airport in Iceland that will connect to several destinations in North America and Europe using Airbus A330neo aircraft, starting 7 December.

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Further, he said the "fares can absorb the rising crude oil prices unless it breaches the $100 mark".

According to the Wow Air's website, travelling to NY with a couple of hours stop-over at Reykjavik, would take about 20 hours. WOW Air founder and CEO Skuli Mogensen is looking to create a network of 14-15 eastern destinations to balance its transatlantic presence.

Mr Mogensen said he was optimistic about the success of the airline in India. The launch of this service they will offer more choice of travel to them.

Experts said low fares will help in expansion of the air travel market size.

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