Gap Apologizes After China Shirt Has A Geographical Mistake

Gap has pulled the T-shirts and said it respects China's sovereignty and territorial integrity

On Monday (May 14), a Chinese user of the social media platform Weibo (China's equivalent to Twitter) at 8:25 a.m. posted an image of a Gap T-shirt taken at an outlet store in Canada showing a map of China with Taiwan not included.

Gap is the latest of several companies that have apologized for perceived slights to China's sovereignty. Gap opened its first store in mainland China in 2010 and now has 27 stores there, according to its website. We were told that the design of a map of China for Gap T-shirts in some overseas markets had an error. It also added that it would implement more rigorous reviews to ensure the same thing would not happen again. It also apologised for "this unintentional mistake and is now conducting internal investigations to quickly rectify this mistake". The T-shirts themselves were not actually sold in China, said the Gap headquarters in Shanghai to the Global Times.

T-shirt with map of China. "The product has been withdrawn from the Chinese market and completely destroyed". On April 25, it sent dozens of worldwide airlines a written threat of severe punishments if they don't change their websites to declare that Taiwan is part of China - a move that provoked a strong pushback from the White House.

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Delta Air Lines, hotel operator Marriott, fashion brand Zara are among businesses that have apologized to China for referring to Taiwan, Hong Kong, and Tibet as countries on websites or promotional material.

"China's internal Internet repression is world-famous. -ORCRP009473-topic.html" class="local_link" >Marriott International apologized profusely to China after sending a letter to rewards club members that listed Tibet, Hong Kong, Macau and Taiwan as options on a question asking customers their countries of residence.

China noted Gap's apology and "will follow carefully their actions and remarks later on", Foreign Ministry spokesman Lu Kang said at a daily briefing in Beijing. Mercedes-Benz said sorry for quoting the Dalai Lama on social media. Other T-shirts in the range show San Francisco, Paris, Japan and Canada but are decorated with national flags rather than maps.

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