Apple and Goldman Sachs expect next year to issue a credit card

Apple и Goldman Sachs планируют в следующем году выпустить кредитную карту

According to the report, Apple could see a bounty for each new customer who takes up a credit card. The two companies are still formulating the product, the person said.

Barclays offers cardholders three points for every dollar spent on Apple products, two points per dollar spent at restaurants and one point per dollar spent on all other purchases.

A credit card would allow devoted iPhone customers to use Apple pay when purchasing items from a place that does not yet accept contactless or digital payment.

Apple now offers a credit card in partnership with Barclays, and the report stated that Apple chose not to collect the bounty and instead used the money for the interest-free financing of devices.

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Apple is a huge and iconic brand, and it would be a symbolic success for Goldman as it enters the consumer credit card market, industry experts claim.

If the card, which marks the first major diversification of the Apple Pay brand beyond mobile, is a hit, it could help galvanize the wallet's lagging adoption. Apple is now more focused on App Store sales, streaming-music subscriptions, and mobile payments. On the other side, Apple is aiming to attract its customers towards Apple Pay. By branding a credit card with Apple Pay, Apple is bringing its mobile payments brand to hard plastic - the most popular USA payment method - which could ultimately grow awareness of the wallet. But some users still prefer physical payment methods, which is why Apple is releasing an Apple Pay credit card. Apple Pay Vice President Jennifer Bailey said that the Apple Pay service is available in 50% of retail stores in the U.S. The move could increase brand recognition for Apple Pay.

As per the reports of BGR, the card would be having the Apple Pay logo and would launch sometime around 2019. The older card offered the Apple users reward program and financial deals through Barclaycard Apple Reward Visa. Currently, however, details regarding the new credit card remain unknown.

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