Apple cuts orders of HomePod on weak demand

Apple cuts orders of HomePod on weak demand

Pre-orders were strong, and in the last week of January the device grabbed about a third of the United States smart speaker market in unit sales, according to data provided to Bloomberg by Slice Intelligence. At Apple Stores throughout the country, the HomePod is collecting dust with some locations selling fewer than 10 units a day.

The HomePod was a late arrival to the smart speaker market, already dominated by the Amazon Echo and Google Home devices.

Similarly, the HomePod's AI-based digital assistant Siri had obvious issues handling common voice requests, which Apple appears to be addressing by ramping up Siri hiring - and adding a collection of mostly bad jokes to give the feature more personality. However, Apple's main focus with the HomePod has been Apple Music, marketing it as more of an accessory device, rather than a new product category.

Apple unveiled the $349 HomePod at WWDC last June, calling the device a "breakthrough home speaker" that would grant its Siri virtual assistant a permanent place in users' homes.

More news: United Nations says more than 130000 have fled Syria's Ghouta in four weeks

The report further noted that "Apple had an opportunity to put the HomePod at the center of a new ecosystem of smart home and other gadgets that aren't glued to the iPhone". Slice reports that during its pre-order weekend, the HomePod grabbed 72% of smart speaker revenue. When the device ultimately went up for preorder in January, it captured approximately one third of the smart speaker market, the report said, citing statistics from Slice Intelligence. In February and March that dropped to 19%, compared to 68% for Amazon, 8% for Google, and 5% for Sonos.

Originally slated to go on sale in December in time for the lucrative holiday shopping season, HomePod was delayed late a year ago. Amazon, however, is on pace to sell 29 million Echos this year and 39 million in 2019, he told Bloomberg.

Another issue, HomePod's ability to mark certain wood surfaces with white rings, was discovered soon after the speaker's release. The Apple Watch faced challenges when it launched, too, and is now widely recognized as the top performing smartwatch on the market (although still a tiny part of its maker's business). The product was supposed to be released in December just in time for the holidays, but Apple missed the release and delayed the product.

But still, a premium acoustic experience seemingly hasn't spurred a spike in sales for Apple's astonishingly powerful smart speaker.

Related News:



Most liked

Arsenal Aiming For Europa League Semi's
Liverpool FC will now be eagerly anticipating Friday's semi-final draw as the Reds discover their opponents for the last four. The tie between RB Leipzig and Marseille looks the closest, with just a single goal separating the two sides.

Azerbaijan election lacked genuine competition, int'l observers say
M - President of Kyrgyzstan Sooronbai Jeenbekov congratulated President of Azerbaijan Ilham Aliyev on re-election to the 4th term. Azerbaijan's President Ilham Aliyev casts his vote during the presidential election in Baku , Azerbaijan, April 11, 2018.

Weekend forecast | 80s, severe storms, and snow
Another area of severe storms will develop to the west over Eastern Kansas and Northeast Oklahoma along the cold front/dry line. Saturday will be warm and muggy with highs in the mid to upper 80s and feels like temperatures in the low 90s inland.

Best stocks to buy: Intel Corporation (NASDAQ:INTC)
The stock of Texas Instruments Incorporated (NASDAQ:TXN) earned "Outperform" rating by RBC Capital Markets on Friday, October 2. It dropped, as 60 investors sold INTC shares while 703 reduced holdings. 601 increased stakes while 177 funds bought stakes.

Obama and Trump not invited to the royal wedding
Opposition leader Jeremy Corbyn and Trump's predecessor, Barack Obama , are also believed to be missing from the guest list. The then-Prime Minister David Cameron, deputy PM Nick Clegg and Labour leader Ed Miliband were among those who attended.

China named 'world's lead executioner' as global rate declines
The report found 93 people were executed throughout the Asia-Pacific region a year ago , a 28 per cent decline from 2016. However, Amnesty did register nearly 22,000 cases of prisoners on death row around the world.

NHL: Penguins start Stanley Cup Playoffs hot vs Flyers
The top team in the East is the Tampa Bay Lightning , and they are at +600 to win the second Stanley Cup in franchise history. The Penguins, Jets and Golden Knights all came out on top, with the Penguins definitely looking like the most dominant team.

Gianluigi Buffon absolutely destroys Michael Oliver in post-match interview
The decision came after Juventus had nearly performed a heroic comeback, scoring three unanswered goals at the Santiago Bernabeu. Oliver was heavily criticised by Buffon and others post-match but Poll hailed his countryman's performance in Madrid.

Advice by Analysts to Buy Technology Stock: Baidu, Inc. (BIDU)
Park Presidio Capital Llc decreased its stake in Visa Inc (V) by 14.51% based on its latest 2017Q4 regulatory filing with the SEC. Oppenheimer maintained the stock with "Buy" rating in Friday, July 28 report. (NYSE:VZ) rating on Tuesday, January 2.

Mind The Pay Gap
Meanwhile, 238 companies with fewer than 250 employees didn't need to file their pay gap figures - but did so voluntarily anyway. It includes women who were working two years before their first child was born, no matter how their hours changed afterward.

Smart number plates will soon alert police and ambulances in Dubai
The plates will have screens, Global Positioning System and transmitters by which messages can be displayed and cars tracked. According to Gulf News , the numbers and design of the plates can be changed online via the RTA's website or smartphone app.

Dolores golfers finish second in Shiprock Tournament
We'll have to count on our experience to make sure we are playing our best golf at the end of the year to get out of Regionals. After the event, Dolores head coach Monica Plewe praised her team's performance.

Man with stab wound uncooperative with BN police
Police responded to a call that there were shooters in a gold Honda Accord firing at a blue Dodge Challenger, police said. He says officers went to stop a vehicle occupied by a man wanted in an aggravated assault involving a firearm.

Trump Cancels Visit to S. America, Wants to Oversee US Syria Response
Trump spent Monday evening calling associates to vent and gauge their response to the data. On Capitol Hill, a bipartisan group of four senators moved to protect Mueller's job.

School district arms teachers with mini-baseball bats in wake of shootings
In the wake of the Parkland, FL, school shooting , the Millcreek School District is arming its 500 teachers with baseball bats. The Pattonville School District in Missouri is spending $4.3 million on safety and security upgrades, according to The St.