"Netflix of cars" reveals 02 crossover SUV

Lynk & CO is jointly owned by Zhejiang Geely Holding, Geely Auto and Volvo.

"We intend to make a similar impact in our home European cities with Lynk & Co's innovative approach to buying, using and owning personal mobility." . In reality, the 02 can be thought of as a distillation of the 01 SUV.

At an event for journalists, Alain Visser, Senior Vice President of Lynk & Co compared the fledgling automaker to Apple in its approache to moving units.

Second, the company is pioneering a subscription program that lets people drive one of their cars on a subscription basis. Huh?

Lynk & Co announced today that it would start rolling out stores across Europe, to coincide with plans to start selling cars on the continent in 2020. Lynk & Co apparently commenced sales in China in 2017 and will soon debut in Europe in the year 2019. These "Offline Stores" will be located in central fashion districts as easy-to-navigate, sociable and fun brand boutiques.

Lynk & Co's first European store will open in Amsterdam, quickly followed by new locations in Barcelona, Berlin, Brussels and London as the first cities adopted by the brand.

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"Lynk & Co has designed the 01 to be shared". Visser says the company is likely to offer around eight build variants across all models in contrast to the huge numbers offered by traditional manufacturers.

Now you won't need to commit to buying a vehicle, rather you can rent it month to month.

In addition to Volvo and Lynk & CO, its automotive holdings include Geely brand cars sold in China; Proton, the Malaysian automaker in which it took a controlling interest previous year; the United Kingdom sports-car maker Lotus; and the London EV Company, which makes London taxis.

Given the booming popularity of mini and crossover SUVs, it's no surprise a crossover SUV should figure in Lynk & Co's lineup. Half of its employees are women and it hires many of its designers straight out of school.

At the core of the Lynk & Co brand is connectivity.

Full disclosure: Lynk & Co covered the costs of New Atlas's travel and accommodation from the United Kingdom to its reveal event in Amsterdam.

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