Fitbit announces Versa smartwatch and Ace activity tracker for kids

Fitbit's mass appeal smartwatch is here

But while there were many familiarities with Pebble's smartwatches of old, most would agree that the overall industrial design of the Ionic wasn't one of them. It's a device for serious athletes that don't mind paying a premium price to get the most top-of-the-line features. Fitbit's first full-featured smartwatch post-Pebble was no Pebble. Fitbit's new child-friendly fitness band will be available in blue and purple, is showerproof, and should last for five days on a single charge. Sure, Fitbit is leaning into smartwatches with today's launch of the Versa, but the company's current line of fitness trackers left a key demographic unserved. The closest they've come to making a smartwatch was 2015's Fitbit Blaze, but even that wasn't all that ... Fitbit's also preparing to add support for female health tracking, which will be available on Versa and Ionic devices from May. From later this year the Fitbit app and Versa interface will allow you to log your menstrual cycle so you can better understand fluctuations in your health alongside your fitness and sleep.

The Versa is available to order right away, comes in various finishes, and will ship to your door in about a month.

Fitbit has just announced the Fitbit Versa, a smartwatch that's light and elegantly styled but still packed with workout apps for the fitness-focused. There will also be groups in Fitbit's Community service for women to connect over.

Female health tracking is coming to the Ionic in Spring 2018. It will also help remind them to move if they are inactive for too long and help parents track activity and sleep patterns which may be adversely affecting their child's well-being. The Versa price is a third less than the latest version of the Apple Watch. Fitbit is trying to make the OS smoother and more intuitive, and based on my short time with the device I think it's headed in the right direction.

As mentioned, Fitbit wants the Versa to appeal to a wider audience, and part of that audience is female. The rounded corners make it visually similar to an Apple Watch. The biggest addition is something called the Fitbit Dashboard: swipe up from the bottom of the Versa and you'll see your activity, heart rate, tips and tricks, guidance, weekly and daily health and fitness stats and exercise summaries.

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It will be available in Q2, 2018 across Reliance Digital, Croma, Helios and other major retailers.

"The nuances of the menstrual cycle have not been as widely studied across populations as have other areas in healthcare", Fitbit adviser Dr. Katharine White says in the accompanying press release. Fitbit OS now plays nice with Deezer, so you can download offline playlists from the streaming service and pair Bluetooth headphones for a phone-free experience (provided you don't want Global Positioning System as mentioned).

It comes with internal storage that can store up to 300 songs. The wearable brings a new version of Fitbit's OS with text notifications, on-device music, broader cross-platform compatibility, and easier navigation.

The special editions of the Versa have NFC capabilities for Fitbit Pay in the United States, but all Versa models sold in Asia will be able to use Fitbit Pay. It's hard not to think of this as a cash grab for the US market.

The Fitbit Versa is going on sale this April for $199. Fitbit promises it's also durable and versatile, with a thin anodised aluminium case and a variety of stylish accessories. For $30 extra, you can get a Special Edition model in either Graphite Aluminum or Rose Gold, both with woven bands.

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