Fashion titan Hubert de Givenchy dies aged 91

Hubert de Givenchy with audrey hepburn

He set the pace for the fashion world in the 1950s and 1960s.

Although claim to the invention of the little black dress is more often attributed to Coco Chanel, who had already popularized the look, or to the many designers who had made black dresses before her, the style instantly became associated with Hubert de Givenchy.

The fashion icon, who was famous for styling Audrey Hepburn and Jackie Kennedy, died in his sleep on Saturday, his partner said.

He had been living in a chateau near Paris at the time of his death. "He revolutionized worldwide fashion in creating the timeless looks for Audrey Hepburn, his friend and muse for more than 40 years".

"Hubert de Givenchy was a symbol of Parisian elegance for more than half a century", the fashion house said Monday in a statement.

The designer, whose full name was Count Hubert James Marcel Taffin de Givenchy, founded the house of Givenchy in 1952 and became one of the most iconic designers in fashion history.

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It was also the Givenchy look that former USA first lady Jacqueline Kennedy adopted for her White House years, sticking to a uniform of shifts dresses, pillbox hats and low-heeled pumps.

After selling his empire to Louis Vuitton Moët Hennessey (LVMH) in 1988, Givenchy continued to work until 1995.

Other big names dressed by Givenchy include Grace Kelly.

He was succeeded by controversial designer John Galliano, who held the position for less than a year, before making way for Alexander McQueen and, subsequently, Julien Macdonald.

Claire Waight Keller, artistic director of Givenchy, said on Instagram she had the honour to meet and know the designer since she joined the brand.

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