Super Bowl protests won't be ignored, NBC says

Super Bowl protests won't be ignored, NBC says

If any players decide to kneel for the Super Bowl LII national anthem, they will still be shown on the live broadcast, NBC announced this week.

On-air talent Al Michaels speaks onstage at the "Sunday Night Football" panel during the NBCUniversal NBC Sports portion of the 2014 Summer Television Critics Association at The Beverly Hilton Hotel on July 14, 2014 in Beverly Hills, California. NBC has the Olympics through 2032 as part of a $12 billion deal, and it's one of three networks that will take turns carrying the Super Bowl through 2022.

Pity poor Roger Goodell, he has received a crash course in racial grievance politics and the liberal media's exploitation of the divisive national anthem protests.

Ad Age is bringing you breaking news, analysis and first looks at the high-stakes big-game commercials, sourced from our reporting and elsewhere, in our Super Bowl Alerts newsletter. "If there are players who chose to kneel, they will be shown live".

The audience level for the Super Bowl has always towered over the rest of television, delivering 106 million viewers or more since 2010. In 2017, viewership dropped nearly 10 percent to 14.9 million viewers, according to Nielsen.

More news: Panthers' Thomas Davis to retire after 2018 season

Yet, this is also a very different year than most for the National Anthem, largely because of players kneeling in protest of police brutality.

Several dozen National Football League players kneeled, sat or locked arms during "The Star-Spangled Banner" in the regular season, drawing rebukes from President Donald Trump who called it unpatriotic.

A vast stable of advertisers will run spots during this year's Super Bowl, with auto makers continuing to have a strong presence and increased buying by consumer packaged goods companies, Lovinger said.

The country can probably count on Trump to fire up his Twitter account once again if there's any protests on Super Bowl Sunday.

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