Leeds United: New club crest mocked by social media users

Leeds United: New club crest mocked by social media users

Leeds United pledge to have a rethink over the club's new badge after fans reacted with dismay to the new "Leeds Salute" design revealed to mark their centenary.

It shows the "Leeds salute" - a clenched fist placed against the heart - and is the result of a consultation involving more than 10,000 fans, according to the club.

And cricket star and Leeds-born Jonny Bairstow labelled it "absolutely shocking" on Twitter.

It is due to replace the current crest on the club's kit at the start of next season.

Adam Pope, Leeds United commentator for BBC Radio Leeds, said: "The response not just from #lufc fans but from other clubs' supporters to the crest has been intense".

Andrea Radrizzani's decision as owner of the club to change the badge was announced on Leeds' official Twitter account, with the club claiming it had taken six months of research as well as stating they had consulted 10,000 people.

That one thing is that it looks incredibly close to a design that was featured on one of the old Pro Evolution Soccer games!

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"It makes a mockery of Leeds United and the club's history".

Managing director Angus Kinnear admits the dramatic shift may initially divide opinion, but outlined its importance in the long-term vision of the club and its quest to return to the top of English football.

Goal's Head of Multimedia, David Milner, said: "It is an unorthodox, and seemingly unpopular, approach to make the club identity all about the fans".

Leeds have changed their club crest as they near 100 years since their founding in 1919.

- Binky (@benleeds) January 24, 201810,000 people consulted.

So, maybe there's still time for the folks at Leeds to change their minds.

Regardless, it wasn't the greatest time for Leeds fans with some even dismissing rumours of the badge this morning.

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