Gucci Just Opened a Restaurant in Florence With a Michelin-Star Chef

Massimo Bottura's Latest Restaurant Is as Gucci as It Gets

Turning left at the entrance leads to the Gucci Osteria, a restaurant by three-Michelin-starred Chef Massimo Bottura, famous for his Osteria Francescana in the centre of Modena and for his soup kitchens.

The ground floor hosts the boutique, selling limited edition or one-of-a-kind Gucci items created specifically for the Gucci Garden and inspired by the label's collections. Gucci have made their first foray into the restaurant business, launching a luxury eatery in the new 'Gucci Garden' in Florence, Italy. It was named the world's best in 2015 and 2016. According to Michele, the name Gucci Garden has multiple meanings as well. "With eyes wide open, we look for the unexpected and next éclat". Instead of simply telling Gucci's story chronologically throughout the space, Michele and Maria Luisa Frisa merged together all of the brand's eras in a different format.

"The restaurant is a reminder that Florence has always been a center of cultural exchange, particularly during the Renaissance", Bottura said of the upscale Osteria in a recent statement.

The walls of the green-hued space are engraved with gold lettering spelling out lines of "Canzona of the seven planets", a traditional carnival song by 15th-century Italian statesman Lorenzo de' Medici.

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The second highlight of the luxurious restaurant is the decor, divided into a series of themed rooms and is designed by Alessandro Michele, the Italian fashion designer who's also the creative director of Gucci. The restaurant's attractive interior should make it a regular on Instagram feeds.

"These include" GUCCIFICATION" which explores the history of the fashion house's logo and a red-velveted cinema auditorium that broadcasts experimental short movies.

"We decided to make the space a laboratory where you have all the elements with which to creatively experiment", said curator Maria Luisa Frisa, who designed the space along with Michele.

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