Ferrari to challenge Tesla Roadster with electric supercar plans

Ferrari to challenge Tesla Roadster with electric supercar plans

No additional details were released but the fact that Ferrari is willing to step out of their comfort zone and give the other premium SUV a run for their money is exciting enough for now.

Ferrari NV will make a battery-powered supercar to challenge Tesla Inc at the high end of the electric-auto market, Chief Executive Officer Sergio Marchionne said.

What do you think of Ferrari's sudden move to step out of their box?

It created a benchmark for future supercars, especially electric ones, and now Ferrari wants to try to beat Tesla at its own game.

A Ferrari without a combustion engine already exists in the shape of the all-electric 308 GTS pictured here, but it didn't come like that straight from Maranello.

More news: Republican Jeff Flake denounces Donald Trump's use of terms 'spoken by Stalin'

In an interview with Bloomberg, Marchionne briefly mentioned Tesla by saying that while what Elon Musk's company has accomplished is truly impressive, he believes "it's doable by all of us".

Marchionne was speaking at the Detroit auto show, where industry leaders are now gathered to reveal plans and discuss trends for 2018 and beyond. But first, the new business plan scheduled to be published in the first half of 2018 will include hybrid models and "going from there to an electric is easy", added Marchionne.

Ferrari's electric overhaul and SUV plans comes with a plan to exceed the company's 10,000 cars-a-year sales limit that has been self-imposed to preserve the brand's exclusivity. The goals include doubling operating profit to about 2 billion euros ($2.35 billion) by 2022, the people said then.

Marchionne predicted that carmakers will have less than a decade to reinvent themselves to survive in the world of new technologies.

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