Diet Coke gets biggest makeover ever in bid to restore cachet

"We're contemporising the Diet Coke brand and portfolio with sleek packaging and new flavours that are appealing to new audiences".

"We love the essence of Diet Coke and we don't want to throw it away - just modernize it so we can re-express it for a new generation of fans", he added.

Coca-Cola Co. said Wednesday that it's making its 12-ounce Diet Coke can taller and slimmer, updating the logo and offering the 35-year-old drink in four new flavors: mango, cherry, ginger lime and blood orange. From these insights, Coca-Cola's R&D team developed and tested more than 30 Diet Coke flavor combinations, featuring tropical, citrus and even botanical notes. The taste of the plain Diet Coke will stay the same, the Atlanta company said.

The vibrant new look includes stripes of colour printed vertically on the can, with the name of the flavour at the top end, and a picture of the fruit flavour on the bottom.

The relaunch is part of the company's plans to focus on low-sugar and low-calorie options, following relaunch of Coke Zero a year ago, and its recent introduction of Fuze Tea to Europe.

Coca-Cola Zero Sugar, formerly Coke Zero, has unveiled a UK TV campaign showing an elderly man breaking free from his retirement home.

More news: Sushma Swaraj, Shashi Tharoor trade barbs over Hindi

Diet Coke sales have fallen as more people switch to other low-calorie drinks, such as flavored fizzy water.

Several other institutional investors have also recently made changes to their positions in COKE.

Coke says the new look could help attract new drinkers beyond the product's core consumers.

The Coca-Cola Company has announced that it is updating its Diet Coke brand, in a bid to appeal to younger consumers.

Coca-Cola Bottling Co Consolidated (NASDAQ COKE) traded down $1.22 during mid-day trading on Thursday, hitting $203.96.

The redesigned cans will retain the brand's silver and red colouring, with different coloured accents for each of the new flavours. The brand's new design and flavors will be available first in the United States, followed by Canada in February.

Related News:

  • A 'John Wick' TV show is in the works at Starz

    A 'John Wick' TV show is in the works at Starz

    I think the world is very vast, and everything I've heard from it is very positive. "That is part of the ongoing conversation". Starz is now developing a spin-off of the Keanu Reeves-starring action franchise.
    Tamil Nadu stranded as bus strike enters day 7

    Tamil Nadu stranded as bus strike enters day 7

    Chennai: The bus strike by Tamil Nadu State Transport Corp. "We need to take care of our families". Given the circumstances of the pay hike for MLAs' and the timing, opposition leader M.K.
    Taoiseach concerned that abortion proposals 'go too far'

    Taoiseach concerned that abortion proposals 'go too far'

    The Fine Gael parliamentary party is to due to debate the abortion referendum and individual views next Monday. Health minister Simon Harris has suggested that the date could be May 25 if there are no delays in the Dail.
  • New home launches plunge 78% in 2017

    New home launches plunge 78% in 2017

    Little wonder then that residential sales in the Mumbai Metropolitan Region (MMR) jumped up 19% in the second half of past year compared to the same period in 2016.
    Form Premier League star linked with summer switch to Real Madrid

    Form Premier League star linked with summer switch to Real Madrid

    Liverpool ace Salah has 20 goals in all competitions and is now one of the hottest properties in European football at present. Liverpool forward Mohamed Salah took to Twitter to respond to the latest speculation linking him with a move to Real Madrid .
    HTC U11 EYEs Launch Expected January 15; Price and Specifications Leak Alongside

    HTC U11 EYEs Launch Expected January 15; Price and Specifications Leak Alongside

    The company has put up a post on Weibo asking fans to "save the date", and tipping asking users to keep their "Eye" open. HTC will launch the all-new HTC U11 EYEs on January 15 in a confirmation coming directly from the Taiwanese major.
  • Lawmakers Hold Hearing On Legionnaires' Outbreak At Quincy Veterans Home

    Lawmakers Hold Hearing On Legionnaires' Outbreak At Quincy Veterans Home

    Officials say it would cost $25 million to replace plumbing to mitigate the disease at the Illinois Veterans Home at Quincy. Bruce Rauner's administration about the deadly outbreak of Legionnaires' disease at the Illinois Veterans Home in Quincy .
    SNK Women Take Over in

    SNK Women Take Over in "SNK Heroines ~Tag Team Frenzy~" Fighter

    NIS America is inviting the leading ladies from several of SNK's fighting game to the Switch for SNK Heroines: Tag Team Frenzy . Those winnings can be spent to buy voice clips and other cosmetic accessories that will let players customize their characters.
    Queen gives rare personal account of her coronation in BBC documentary

    Queen gives rare personal account of her coronation in BBC documentary

    Speaking to the Queen for the BBC documentary, Bruce told Her Majesty - who had been only 14 at the time - the story. Bruce discusses the crown jewels with Queen Elizabeth in an exceptionally rare conversation recorded for television.
  • Netflix, Inc. (NASDAQ:NFLX) Insider Sells $563933.37 in Stock

    Netflix, Inc. (NASDAQ:NFLX) Insider Sells $563933.37 in Stock

    Taking current value along prior value is a smoothing technique similar to that used in calculating an exponential moving average. Google search data on Netflix has shown a "very high correlation" with Netflix's USA subscriber growth, according to Barclays.
    Cold temperatures won't leave central Pa. this weekend

    Cold temperatures won't leave central Pa. this weekend

    The Milwaukee County Medical Examiner's Office said two men whose bodies were found Sunday showed signs of hypothermia. As far as the high and low temperatures, that will be 59 and 41, with the wind continuing overnight but not as strong.
    Free Amazon Prime Membership for Airtel customers: Here's how to claim it

    Free Amazon Prime Membership for Airtel customers: Here's how to claim it

    Airtel had infinity plans of Rs. 499, Rs. 799 and Rs.1,199 in which the users get 30GB, 50GB, and 75Gb data respectively. It comes soon after the country's biggest telecom operator made the Airtel TV app free for subscribers till June 2018.

Most liked

MoneyGram and Ant Financial call off merger plans
Also in accordance with the merger agreement, Ant Financial will pay MoneyGram a $30 million termination fee. The country launched a formal review of China's intellectual property practices in October previous year .

Greitens acknowledges affair, denies blackmail allegations
This is a three-year-old personal matter that presents no matters of public or legal interest. "The facts will prove that fully". The claim that this almost three-year old story has generated or should generate law enforcement interest is completely false.

Taylor Swift Sells $180m Tickets In Seven Days
Billboard reports that the $180 million came from four days of verified fan pre-sales, and three days of public sales. Citing "overwhelming demand", promoters have added yet another Taylor Swift show at Gillette Stadium .

Trading Chatter on EAFE Value Index MSCI Ishares (EFV) Shares
The Average Directional Index or ADX is technical analysis indicator used to discern if a market is trending or not trending. A CCI reading of +100 may represent overbought conditions, while readings near -100 may indicate oversold territory.

Zimbabwe anti-corruption body investigates Grace Mugabe's PhD
The atrocities targeted members of the ethnic Ndebele population believed to support former Vice President Joshua Nkomo, then an opponent of Mugabe.

Chandigarh Stalking Case: Vikas Barala Gets Bail
The court was also informed that cross-examination of the woman was over and in no manner could the accused influence the trial. The latest development comes a day after Varnika's cross-examination had concluded in the district courts in Chandigarh .

3 jawans hurt in freak copter rope mishap
The helicopter being used for the slithering operation was indigenous Dhruv Advanced Lightweight Helicopters. The Indian army has ordered an investigation into the incident. "No one suffered any serious injury".

After Trump's "Shithole" Comment, Amazon CEO Donates $33 Million To DACA Students
The students will be eligible to attend one of 76 colleges and universities in 15 states that partner with the scholarship fund. The organization is accepting applications from Dreamers in 15 states until March 1 , she said.

Magellan Midstream Partners LP (MMP) RMI Running Higher in Consecutive Sessions
Ancora Advsrs Ltd Liability invested in 7,561 shares. 7,201 are held by First Western Capital Mngmt Communications. (NYSE:PM). Brown Advisory Inc invested 0.09% of its portfolio in Federal Signal Corporation (NYSE:FSS). (NYSE:KR) for 94,000 shares.

Watch a Toyota 'bobsled' down a hill in California mudslide
Burbank California residents are grateful they are unscathed after a wave of mud picked up their Prius, lifting it off the ground.

Bezos' net worth soars to $140b on Amazon surge
Some argue that if not for his significant charitable contributions, Gates would still be worth far more than Bezos. Bezos's rising net worth is due to Amazon's growth over the a year ago , when it bounced nearly 57 percent.

Analyst's Predictions on Delta Air Lines, Inc. (DAL), Square, Inc. (SQ)
Stifel Nicolaus maintained the shares of DAL in report on Wednesday, January 10 with "Buy" rating. (NYSE: DAL ) or 750 shares. Ws Management Lllp increased Micron Technology Inc (NASDAQ:MU) stake by 10.10M shares to 12.12M valued at $476.68M in 2017Q3.

Bates-Diop helps Ohio State slay No. 1 Michigan State
Michigan State finished with just 12 turnovers, but the Spartans also had just 13 assists on 23 made field goals. The win was the sixth in a row for the Buckeyes (14-4-4, 7-4-1-0 B1G), who travel to Penn State Jan. 12-13.

Trump Announces Plan to Give Out 'Most Dishonest & Corrupt Media Awards'
They are all bad. "Victor to receive the FAKE NEWS TROPHY!" Trump had tweeted on November 27. However, Trump's definition of Fake News is totally subjective.

Fresh Embryos as Good as Frozen Ones for In Vitro Fertilization
They also implanted, on average, two at a time. "There is no need to completely go around the first fresh transfer". Vuong from the University of Medicine and Pharmacy at Ho Chi Minh City.